Facebook has changed quite a bit since I first signed up for an tài khoản in 2008. Back then, Facebook was still called “The Facebook”, and my bio literally said, “Check out my MySpace, it’s waaaay better than my Facebook.”

Needless to lớn say, Facebook has evolved at breakneck tốc độ since my middle school years, and it’ll keep adapting at a swift pace for as long as it exists.

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If you need a refresher on how to lớn use Facebook for sale your business or you want khổng lồ sign up for a personal account, check out this in-depth explanation of how lớn use the most popular social truyền thông media network in the world.


What is Facebook?

Facebook is a social media network that connects people through an online platform. By sharing nội dung like text status posts, images, videos, & external links like generalimex.com.vn posts, Facebook users can contribute ideas & join conversations with other people who tóm tắt the same or different interests.

In addition to sharing their own ideas, users can engage with the content other people chia sẻ on Facebook by reacting to it with a like, a laugh, disapproval, and even a hug. Comments and shares are additional ways users can interact with each other’s content.

Facebook for businesses works similarly, except businesses have Facebook Pages not profiles like individual users do. Businesses can use their Facebook Pages khổng lồ engage with existing customers, target new customers, & administer customer support.

To fully understand Facebook và how it works, you’ll want khổng lồ become familiar with common terms used on the platform. Here is a menu of key Facebook terms và what they mean.


The Facebook profile is where your information will live. Your name, photo, hometown, workplace, education history, & so on can all be added to your profile. You can make your profile as public or private as you want by disabling the information you don’t want publicly visible.



This is the place where all of your friends’ posts will appear. You’ll also see updates from business pages that you’ve liked. Your posts will also appear in the newsfeed where your friends can see them.


Often confused with a newsfeed, the timeline is your personal record of all the posts you’ve shared & posts you’ve interacted with. While you won’t usually see friend’s status updates here, there is one exception — if they’ve tagged you in a post or a photo, it’ll appear on your timeline. Your friends can see your timeline by default if they search your name unless you’ve phối your privacy settings to vị the contrary.


The algorithm is an elusive concept. Essentially, the algorithm is a series of computations that Facebook’s servers bởi vì every second khổng lồ determine what nội dung you want to see, interact with, & click on next. The algorithm uses dwell time (how long you view a post), engagement, page likes, posts, and more to lớn determine the type of content you might like to see. Over time, the algorithm gets better at determining what nội dung to show you.


The two terms are often used interchangeably, but “post” is the term Facebook uses lớn describe something you mô tả on the newsfeed. Text, images, videos, và location are just a few of the types of posts you can giới thiệu to the newsfeed for your friends to lớn see.



These are people you’ve either sent a request to and they’ve accepted or people who have sent you a request & you’ve accepted. Unlike other social networking sites that allow someone to lớn follow you without you following them back, Facebook’s friend system requires both you and the other person lớn be friends with each other. A personal account for an individual cannot have more than 5,000 friends (and it’s not a good idea to make a second Facebook profile to lớn get around this rule).

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Facebook has a follower option as well. When you add new friends, you automatically follow them (and they follow you, too). This is Facebook’s way of adding this new friend lớn your newsfeed & making sure you see their posts (at least for a little while unless you stop engaging with them). For individuals who exceed 5,000 friends on their personal Facebook profiles, people can opt to follow them instead khổng lồ stay up to date on their posts. Keep in mind, while Facebook automatically follows your friends for you, you can manually unfollow them without unfriending them. This action removes these individuals’ posts from your newsfeed. If you vị this, you’ll need to search your friends individually & surge their timelines to lớn catch up on their latest posts.


Facebook users with similar interests might find it helpful to create a group on the platform. A group is a community of users who interact with each other based on various topics phối by the group’s admins & other users. Only individual users can be added to groups — pages cannot be part of Facebook groups. Admins have a wide range of permissions they can enable or disable to lớn have the group function in a particular way.



Businesses use Facebook Pages to create a presence on the social network. Pages are not individual Facebook users — think of them as profiles for businesses. They can post updates, images, videos, và all the other types of nội dung that profiles can. However, they have an advantage — Facebook Pages have the ability khổng lồ connect to Facebook for Business & run ad campaigns.


With so much community happening on Facebook, individual users & businesses have the option khổng lồ advertise events. The events can accept RSVPs, create a guest list, and share the date time, and location of the event. Events can be virtual through a đoạn clip platform or they can be in person with a physical location.


Instead of a direct messaging platform in the native Facebook app, Facebook Messenger exists as a separate application so users can chat one-on-one or in a private group setting. When using Facebook.com on a desktop computer, the messenger is accessible through the native Facebook website.


Like Instagram stories, Facebook stories are another way individual users and business pages can connect with their friends và followers. Stories are short pieces of nội dung that are visible for just 24 hours. After 24 hours, the stories disappear from the newsfeed.


Represented by the bell icon in the third circle below, a notification informs you when a friend engages with your posts, photos, videos, or timeline, you’ll receive a notification that explains what they engaged with và when. Friend requests will also appear here.


Now that you have an idea of what Facebook is & how it works, here’s a handy guide to using Facebook.

How does Facebook Work?

Facebook is powered by an algorithm that is able to lớn learn each user"s preferences và interests. Then, the algorithm displays nội dung like images, status updates, and videos posted by friends và businesses that the user might be interested in. The goal for Facebook is khổng lồ get users to lớn engage with, consume, và share content.

Along with this, Facebook runs advertisements for businesses và these ads are sprinkled in between organic nội dung shared by your friends on the news feed. The ads are tailored to your interests so you see what the algorithm thinks you might be interested in based on nội dung you’ve interacted with in the past. This is called behavioral targeting.

How the Facebook Algorithm Works

In the past, Facebook used a chronological timeline. This means that the posts on your newsfeed were listed in the order in which they were most recently shared by your friends on the platform. If your mom posted three hours ago and your best friend posted five minutes ago, you’d see your best friend’s post first, then your mom’s. However, that all changed in September 2011 when Facebook officially announced that it was doing away with the chronological newsfeed & replacing it with a more personalized experience. Rather than seeing your friends’ posts in the order they were shared, you now see the nội dung Facebook’s algorithm thinks you’ll enjoy the most. This newsfeed is still around today.

FeaturedResource: How to lớn Engage Your Facebook Audience


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